I have so much to say about everything that's happened. Things changed so drastically. One minute I'm living my best life doing lashes - and the next, I'm receiving an email from DORA telling me to stop now!
March 19, 2020...the State of Colorado mandated all non-essential service based businesses be close immediately. That included me. I was already thinking about the safety of my clients. God knows I've always been a stickler for disinfecting and sanitizing. I had already implemented a plan to close my schedule to new appointments, step up disinfecting even more, and do the clients that I had already scheduled for the rest of the week. But boom... I had to completely shutdown my business operation. This quickly made the COVID-19 health crisis very real for me.
I'm not going to lie. In the beginning I panicked. I'm an eighteen year old with a nice size rent payment to make. I still have to pay it whether I'm making money or not. myEgo is closed through April 30th - and due to the situation, that date could be extended at anytime.
Somehow, I know things will never be the same...
I will either sink or swim and the ideal of drowning doesn't sit very well with me. So I will dog paddle, back stroke, free style and whatever else I need to do to make it to the other side. This is what it means to be in business - dealing with the ups when your business is booming and the downs when things get hard. This is the stuff they can't teach you in school, because every business owner I know is struggling to figure out how they're going to keep their business alive.
Work harder than ever. Perfect my work. Set new goals for myself (I think I'll give a little shout out to Miss Makisha over at Sistahbiz right here). Brainstorm ways I can provide opportunities for others when this is over. Work on my brand and products. Make sure my customers know how much I miss and appreciate them. Apply for every grant and every small business loan I can, and not let this situation affect my success or define my business. I will persevere and come out of this sharper, wiser, and badder than ever.
Jayda Martin, CEO