The Marketer Wins!

When marketing your lash business, remember that consistency is key, and the marketer who stays persistent wins.

While social media is an important marketing platform for lash artists, don't underestimate the influence of satisfied clients who spread the word about your business. They are walking advertisement at their jobs, churches and social gatherings.

Additionally, consider the benefits of running promotions and offering branded merchandise (swag) to attract new clients and retain existing ones. By combining these strategies, you can effectively grow your lash business and build a strong reputation in the industry.

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Promotions

Promotions and specials can be very effective in boosting your clientele. Use your creativity!

You can offer:

VIP specials or loyalty cards to show appreciation to your existing clients
New client specials
Holiday promotions, and
Creative discounts when business gets slow.

Social Media

To thrive using social media as a marketing tool, you must be consistent. We recommend a minimum of one to three posts per day to keep your page's traffic up.

Set-up business pages on the social media platforms you choose to use. This way you can review analytics which reveal how people are engaging with your posts. You will also be able to utilize the scheduling features on your business account. If you are using IG and Facebook, you can connect the apps so that whatever you post on one, also posts on the other.
The more people share, comment and like your posts, the more platforms like Instagram will give them exposure. Therefore, be sure to share posts from your business page to your personal page and ask your family and friends to promote you by liking, commenting on and sharing your posts as well.

It may be helpful to have a day dedicated to creating content. Be sure to capture video and pictures whenever possible, for example before and after pictures, or time lapse videos while lashing. Edit and format what you've captured on your content day. You can also do any staged content development that day. Have fun with it!
Consider scheduling your posts in advance so that you can have confidence that your posts are being made while you're working. Budget your time on social media. Take 15-30 minutes per day to engage with other people's content and then get off of the app(s). Don't allow yourself to travel down the rabbit hole. You won't have time for that.
When platforms like Instagram or TikTok reveal new features, be sure to give them a try. If you have a business account set up, the platforms will advise you when new tools are being introduced. Using new tools and features are an excellent way to get your posts more exposure because the social media platforms love it when people use their new features.
From time to time, find creative ways to get people on your social media page and engaging with your posts. For instance, create polls or solicit feedback. Another way is to share lash tips, etc.
Post client selfies. Ask your clients to tag you in their selfies or ask them to send you video or pictures to post. This is sometimes easier said than done. This may be an area where you can incentivize your clients to tag you with a little discount.
Use paid promotion features to boost your posts and reach a larger audience.
Use hashtags in your captions (ex: #eyelashextensions, #eyelashextensionsdenver, etc;) Hashtags are many times how people that don't know you can find you. They work very similarly to how search words work on search engines. Research the tags you use. Try not to use hashtags that are overused or your posts will get lost in the sauce. Make sure the hashtags you use are in alignment with your content and target market.
Utilize every nook and cranny of your social media app. For example, on Instagram, post on your story, as well as your social media page. Use the story highlights to post static content like your policies. Utilize trending reel audio, etc.
The best times to post vary based on client demographic and social media platform. Google “Best time to post” to research.
Mix in other lash related content on your social media pages.

SOCIAL MEDIA DO'S AND DON'TS

DO NOT engage in drama
DO NOT argue with clients on social media
DO solve problems with your clients in house. Clients usually only take issues to social media if they feel they aren't being heard or are being treated fairly.

Remember, you and your brand are one and the same. If you develop a bad reputation due to the way you handle clients publicly, it will impact your business negatively.

Let your personality shine through. Take inspiration from other content creators and at the same time, be yourself!

These are a few tips to get you started, but ultimately, you will continue to grow as a content creator as you build your brand.

Networking and Word of Mouth

Networking

Keeping business cards or swag readily available at all times is a smart move for any entrepreneur, including lash artists. You never know when you'll come across a potential client or someone interested in your services. Being prepared to promote your business at any moment can make a significant difference in expanding your client base and increasing brand visibility. Handing out business cards or swag creates a lasting impression and provides an easy way for interested individuals to reach out to you later. So, keep those promotional materials handy and seize every opportunity to showcase your lash business!

Word of Mouth

Referrals can be the most powerful and cost-effective way to grow your lash business. By consistently providing great service and creating an inviting atmosphere in your studio, you leave a positive impression on your existing clients. Satisfied clients are more likely to share their positive experiences with their friends, family, and colleagues, leading to word-of-mouth referrals.

The key to generating referrals is to deliver excellent customer service that exceeds expectations. When clients feel valued and cared for, they become your brand advocates, spreading the good word about your lash services to others. Remember, happy clients can become your most effective marketing tool, attracting new customers and contributing to the long-term success of your lash business.

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Nothing left but to do it!